Logo
The logo is a symbol of all visual communications that announces the representative image of the company internally and externally.
Care should be taken not to arbitrarily modify the shape or color of the symbol mark.
When used, the principle is to reduce or enlarge the original data (ai).
Space Regulations and
Usage Rules
The symbol mark must maintain a minimum space to ensure its independence from other elements and retain its artistic characteristics. When used, it must be in accordance with the rules and regulations and must not be arbitrarily altered. It is applied to ensure legibility in general visual media such as printed materials and print advertisements but is not applied to outdoor advertisements and external walls.
Minimum Space Regulation
Minimum Usage Regulation
Usage of Signature
There are two types - the English signature alone and a combination of the English signature and Korean wordmark. You can use either one depending on the design purpose. Except in special cases, the signature should not be modified or drafted but should be applied using the original ai data.
type 01English + Korean combination
- Considering the width of the English wordmark with 10a, the width of the Korean wordmark should maintain a ratio of 6.5a.
- Considering the height of the English wordmark with 10b, the gap between the English and the Korean wordmarks should maintain a ratio of 2b.
type 02English + Korean combination
- Considering the width of the English wordmark with 10a for the English+Korean combination, the horizontal gap between the English and Korean wordmarks should maintain a ratio of 1a.
- Considering the height of the English wordmark with 10b, the height of the Korean wordmark should maintain a ratio of 5b.
Meaning of CI
